Excellence is Your Best Long Term Growth Strategy

My grandfather used to day that, “Excellence was its own Reward.” Sounded like an excuse not to pay me at the time.

This was reinforced by my father. He would make us go back outside and rewash the car a second time without even seeing it. He would put it this way. There is no way you could have done your best that fast. He new that rushing a job meant we cut corners and he didn’t even have to see it, to know. Man, I hated that. BTW, He didn’t pay me either… just sayin.

Of course He was right and of coarse I didn’t want to admit it.

Something must have stuck because I got my first job at the balloon shop, I would try and find ways to do my job better, sell more balloons, delight the customers and make the store a fun place to work. If I had time, I put it to work.

I didn’t make more money, but everyone had a better time and the business improved. I also had a better time at work and a job became a joy.

That experience and my grandfather’s wisdom has stayed with me throughout my life.   I find the more I help others improve, the better we all get and the fuller my life becomes.

Today, there is a lot of talk around “building your brand. “ Many want their brand to be relevant, innovative, hip, bleeding edge, a leader, people-focused, etc….

I get it, these are good and helpful. May I boldly state that the world needs most of all are people who will build their brand and companies on Excellence for the Sake of Excellence?

Apple, Tesla, Chick-Fil-A, Virgin Air are all examples of “excellence led” companies where what they produce delights and overwhelms their customers and the process they use encourage and promote innovation.

They then build systems that support you through your interaction. Their systems and product are all designed to deliver an experience that is unique and purposefully different than their competitors.

Put a Chick-Fill-A in NY and just see what happens. Long lines…. That what happens… Repeat Customers… that what happens…. Incredible Growth… That what happens. Chick-Filet and Apple releases have a ton in common. One just comes with pickles.

Excellence is the quality of being outstanding or extremely good.

Here are three things to consider as you contemplate how you want to infuse excellence into your team, company, group, community, church, or non-profit.

Excellence is not Perfection – Perfectionism is nasty and not reachable. It limits thoughts, innovation and progress by only focusing on output.. Excellence is focused on doing the best you can and then getting better. Excellence drives Innovation, Open Thought and a focus on the process and output.

Excellence is not tied to Compensation, or Title – Excellence is, in fact, its own reward. Thanks grandpa… My grandfather started out working in a service station. One of his customers would come in twice a year to change his tires. He would always ask for my grand-father. This was back just after World War 2 and my grandpa had served in the army. One time, this man had come in with a proposition. He wanted to start a fuel company and he wanted my grandpa to run it.

Grandpa didn’t know anything about running a fuel company. The man said this to him. “I can teach you about fuel, but this is a people business, and I can’t teach someone to treat people with the care that you have.” They ran that business together for over 20 years.

We all work in a people business. Don’t let your job define how you act, Let your excellence infuse your job. Excellence opens doors and people are attracted to it.

Excellence is not a sometimes thing – Excellence is not limited to your job, your role and those things at your work. Excellence is a mindset of where we decide that whatever we produce, whatever we spend our time on is done to the best of our ability. It becomes a process where I measure my life and I will then commit to get a little better everyday in everything.   From being a father, husband, leader, pastor, son and friend… If it worth doing…. It is worth doing well.

Hope this helps. Now, Let’s Get Moving.

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